Influence search results with Brand boost
Find out how to influence product search results inside of your catalog.
On this page:
Overview
You now have deeper control over how brands appear in catalog search results with Brand Boosting, where you can now influence search rankings by adjusting the weight of specific brands.
Tip: Use this to fine-tune search experiences based on sales strategies, inventory levels, or promotional focus. You can promote strategic or seasonal brands, de-emphasize low-stock or lower-priority brands, and deliver more personalized, targeted search results.
Follow these steps to boost a brand in your search results.
Create a Brand boost
1. Select Boost from the navigation menu, then the Brand Boost tab.
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2. Enter a name into the Select Brand field, then click Add.
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3. Choose Boost level for each Brand.
- Increase brand influence by selecting boost levels of 0 to +2.
- Decrease brand influence by selecting levels of -2 to 0.
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4. Click Save.
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Result
That Brand has more or less priority in a search result. Your customer will not see any indication of a Brand boost.
While this significantly increases the likelihood of boosted products appearing at the top and demoted products appearing at the bottom, it doesn't guarantee a specific top or bottom placement.
Edit a Brand boost
1. Select Boost from the navigation menu, then the Brand Boost tab.
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2. Choose Boost Level next to the brands you want to edit. To delete a Brand, click on X.
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3. Click Save.
