Overview

Cut+Dry Influence is a comprehensive program that empowers distributors to strategically influence customer purchasing behavior and drive sales of specific products. By signing up for the Influence program, distributors gain access to multiple tools and strategies designed to move targeted products and increase revenue. 

Cut+Dry Influence is designed to make you more competitive, deepen customer loyalty, and generate new sales without extra work for your team. The program continues to evolve with distributor feedback and needs at the center of development.

For questions about active programs or to discuss new opportunities, contact your Cut+Dry representative or Growth Team member.

How Influence works

Some Influence tools are available in the distributor portal today for immediate self-service management; others are managed by Cut+Dry in partnership with you and manufacturers; and additional programs are administered through Enterprise Café. 

The Influence program is designed to be flexible, allowing distributors to choose the combination of tools and management approaches that best fit their business needs and customer base. 

With Cut+Dry Influence, you unlock:

• Immediate, measurable case growth - see lift in weeks, not quarters.
• Real-time data and wallet - SKU, operators, and income-level insights, refreshed daily.
• Increased operator loyalty and retention - keep operators coming back with digital-first incentives at the point of purchase.
• Net new revenue - 100% new revenue from suppliers with no impact on your marketing dollars

Cashback programs

Digital rewards incentivize specific product purchases through a transparent earning and redemption system. These programs drive repeat purchases and build customer loyalty while encouraging trial of new or targeted products.

For your customers

Your customers shop as their normally would. Cashback is designed to feel completely seamless for your customers - there’s no new behavior required.

• Customers shop exactly as they normally would in your catalog
• Eligible products are clearly marked with a green cashback tag, showing the reward amount
• Cashback is automatically earned when qualifying products are purchased

After purchase:

• Earnings appear in the customer’s Rewards tab (on both desktop and mobile)
• Rewards move from pending → confirmed once the order is invoiced and shipped to ensure rewards are only granted on completed, valid transactions

When it comes to withdrawing rewards:

• Customers must pay invoices through Cut+Dry Pay
• Funds are withdrawn to the same bank account they use for payments

 

Sponsored products

Sponsored products appear first in customer search results, increasing visibility for high-margin or promotional items. This tool drives the discovery of new or featured products by ensuring they capture customer attention at the moment of intent.

Brands can join the Cut+Dry Manufacturer Portal to enrich their product and brand content for free, immediately improving your customer catalog experience. From there, they can pay to begin running sponsored ads across our network. 

Enable Cut+Dry Influence

Cut+Dry Influence is automatically enabled once you reach specific growth milestones on the platform. There’s nothing you need to manually activate it. Our team monitors progress and will notify you as soon as Influence is live for your account.

A few prerequisites apply depending on the program:

• Sponsored products require that your application be live and that customers are placing orders online. 
• Cashback programs require Cut+Dry Pay to be enabled, since operator rewards are withdrawn through their linked payment account.

If you’re unsure about your status or want to accelerate eligibility, you can always connect with your Growth Manager; they’ll guide you on what’s needed and keep you updated.

Once Influence is live, everything works automatically. You don’t need to change your workflows, train your team, or adjust the customer experience. You’ll start earning incremental revenue in the background as customers continue to order as they normally do.

After activation, you’ll gain access to your Influence dashboard, where you can:

• View a snapshot of all active campaigns
• Track total income earned
• Monitor attributed sales performance
• Drill into individual campaigns to see product-level performance and transaction details

Manage your wallet

1. Select Settings from the navigation menu, then Wallet.

2. Review your balance, which shows up at the top of the page.

3. Review transactions at the bottom of the page, or click View All Transactions to open a more comprehensive report. 

4. Click Withdraw to withdraw your funds. 

Earnings will initially appear as pending. Funds are transferred to your available balance once the manufacturer completes its review and approval process. Only approved earnings can be withdrawn.