Launch Cut+Dry
Find out what to expect during a successful launch of the Cut+Dry platform to both your internal team and to your customers.
On this page:
Overview
This page contains the details of our launch plan: the action items for your team, the action items for our team, and the things you can expect while we work together to onboard your company and customers.
Tip: Our distributor partners typically complete the launch within 30 days—some do it even faster!
Launch Cut+Dry
Phase 1: Launch Strategy + Setup
We’ll start by getting everyone on the same page with a shared understanding of the fundamentals of Cut+Dry. Actions include:
- Introducing key team members on both sides to build a solid working relationship.
- Learning about your processes to understand how your company operates and how Cut+Dry can support it.
- Defining what success looks like by setting goals and key metrics for adoption.
- Providing you guidance on how to build awareness, excitement, and buy-in within your company
While the launch strategy is being ironed out, we'll complete the technical integration of the Cut+Dry app with your ERP system.
Tip: You can start thinking about the launch on Day 1. How you speak about this project internally and the level of involvement of your team will have a direct impact on the adoption and future engagement of the platform.
Best Practices + Resources
On Day 1…
Internal Announcement Email: After your intro call with the Cut+Dry team, consider sending out an internal announcement email to inform your team about the project.
In the weeks before internal launch…
Team Meeting: Consider meeting with your team to discuss why you chose Cut+Dry and its impact on your company’s objectives.
- “Why Cut+Dry” slide deck: PDF
Leadership Planning: Consider defining the objectives and key results (OKRs) for your launch along with your leadership team and your dedicated Distributor Partner Manager (DPM).
Tip: You can create OKRs for each department or keep them generic for the whole company. The finalized OKRs could be shared with each team member, while asking them to think about how they can incorporate the objective(s) in their day-to-day.
Phase 2: Internal Launch
To launch Cut+Dry successfully, it's critical that you have your team's buy-in. Actions include:
- Update all customer information and populate your order guides as soon as possible.
- Set up access for your team members within the Cut+Dry Portal.
- Educate your team with Cut+Dry resources to raise excitement for how its features, and capabilities can help with their job functions.
- Encourage team members to make it easier on customers by placing first orders on their behalf.
Tip: Remember, your sales reps are in constant contact with customers, so they will directly impact the customer's enthusiasm for adoption!
Best Practices + Resources
Changing processes and behaviors takes time, but you can support your team with the right direction, resources, and incentives, including:
Proactive "Next Steps" Email: As you are populating the portal with customer data and provisioning access for your team, consider emailing out training resources and the implementation plan, so your team can get familiar with the platform before receiving their login information.
- Internal launch email template: PDF | DOC
- Cut+Dry Help & Learning Articles: Knowledge base
- Portal Training slide deck: PDF
- How-to videos: Contact your DPM if you have not received an invitation
Rollout Timeline: Set a specific timeline for training and a "go live" date. Hold your team accountable for actions by these dates.
Training Led by Cut+Dry: Your DPM is available to help train and support your teams. Consider scheduling a training or QA session with them.
Recurring Meetings: Consider adding a Cut+Dry update session, including features, updates, and success stories, to any of your routine team meetings.
Tip: We've seen teams have great results sharing knowledge at their monthly staff meetings!
Team Leader Appointments: Consider selecting a knowledgeable team member or department to be the point of contact for questions related to Cut+Dry.
- Live Support: Contact the Cut+Dry team at any time by emailing support@cutanddry.com or using the "Support" chat function within the Cut+Dry Portal.
Specialized Training: Review our different, specialized resources available for your specialized team members.
- Accounts Receivable
- Sales
Phase 3: External (Customer) Launch
Finally, you'll work with your DPM and Onboarding Analyst to select a few customers for a soft launch, before getting all of your customers onto the platform. Actions include:
- Communicate with your team and DPM to ensure your team members have all needed resources available.
- Invite your customers to the platform.
- Get your first customer orders placed and invoices paid.
Tip: Remember, your customers are used to a different process and will have to learn a new tool. It's normal to see a slow rate of adoption in the beginning—our team will work with you to accelerate it!
Image: A typical user adoption curve
Best Practices + Resources
External Announcement Email/Mail: When the platform is ready for launch, consider sending out an announcement letter to all of your customers before sending them invites from the app.
- Announcement letter template: DOC
- 1-page "Coming Soon" for customers:
Image: An example of an external announcement letter
Image: The 1-page "Coming Soon" for customers
Adoption Deadline: If your customer(s) are transitioning from a different online ordering system, considering establishing a deadline for full conversion from that system.
Tip: We suggest allowing customers at least 30 days to get set up on Cut+Dry before discontinuing the old system.
- 1-page highlight for customers:
Image: The 1-page highlight for customers
Customer Incentives: Consider offering incentives for your customers to adopt the Cut+Dry platform, such as offering no credit card fees or X-amount of days for customers on autopay.
- Follow-up mail template (for customers who have not yet adopted): DOC
Up-to-Date Order Guides: Make sure that the order guides in the app are updated consistently and contain the current-most information for the customer.
Tip: Don't forget that you can also add recent item purchases or promotions for your customers within the app!
